case study: ROLLING STONE LIVE

For the third installment of the legendary Super Bowl party, Rolling Stone LIVE featured performances by Flo Rida, Pit Bull, and Samantha Ronson. The RS Rock Lounge was buzzing all night long with special guests that included Sir Paul McCartney, Sofia Vergara, Aaron Rodgers, and Mark Cuban. One of the biggest hits of the night was the “Trash a Hotel Room Like a Rock Star” photo op, where guests posed rock-n-roll style for faux covers of Rolling Stone magazine.

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